Inbound marketing focuses on creating quality content that aligns with potential buyers’ interests, and then distributing that content through various online channels, such as email and social media, to pull people toward your company and its products or services. Inbound marketing is the most effective marketing method for doing business online. According to HubSpot, inbound marketing practices produce 54 percent more leads than traditional outbound practices, such as direct mail and traditional advertising.
Inbound marketing begins by developing a deep understanding of who your potential buyers are and what information they need see while searching for solutions to their problems. With that understanding, you can create and share valuable content that attracts the right people to your website. This valuable content often includes eBooks and other short guides, blogs, videos, infographics and webinars.
To receive the content, web visitors must give their contact information by converting on forms. When they do so, they become leads. Lead nurturing programs and contextual touches designed specifically to appeal to potential buyers at various stages of the buyer journey cultivate leads through the sales funnel until they are ready for your sales team to make contact.
Email Marketing is so effective because it sends a marketing message directly to the consumer’s inbox and is interactive, in other words we can use images and links that are click-able, track-able, and point the consumer exactly where we want.
Email Marketing is a great way to reinforce your brand, or messaging, while you communicate your primary message.
An effective social strategy can be a key component in an integrated marketing campaign. Social Media can be a powerful tool, when used correctly, to drive traffic to your website or engage with your patients, or even allow for easy patient-to-patient referrals and feedback.
Brainstorm Creative can create a branded social presence for your practice, and create content specific to your target audience.